Why Me? I Build Differently.
Unlike platforms such as WordPress or Wix, which confine you to their inherent architectural limits, my method is Augmented Craftsmanship. I begin with a blank canvas to architect the foundational structure. I then leverage advanced computational tools, meticulously reviewing and optimizing every line of code. This hands-on control over the entire stack builds speed, security, and SEO foundations through an architectural approach that differs from platform-based solutions.
Conversion Design
The Problem: Many business websites use generic conversion strategies. When your approach to turning visitors into customers is the same as your competitors, you lose your competitive edge before the race even starts.
The Fix: My designs are engineered for a single purpose: to turn visitors into paying clients. This is achieved through a unique, tailored conversion architecture, clear CTAs, and an intuitive user flow designed specifically for your local market.
Conversion Focus
Every design element is judged by its ability to increase the conversion rate:
- High-contrast Primary CTAs (e.g., "Get a Free Quote").
- Frictionless contact forms and phone numbers.
- Strategic placement of social proof and testimonials.
Technical SEO and Long-Term Search Value
The Foundation: Lasting search performance starts with clean architecture. A site's technical foundation determines its capacity to rank, be maintained, and drive consistent leads.
My Approach: I build websites where technical SEO is integral, not additive. Through hand-crafted, efficient code, I create a foundation where speed, crawlability, and mobile performance are built-in advantages that I can strategically maintain and enhance over time.
SEO Focus
- Clean Structural Markup strategically maintained for strong crawling and indexing.
- Performance-Optimized Architecture that prioritizes PageSpeed.
- Commercial Intent Targeting—keywords that convert visitors into leads.
- Maintainable Foundation built for strategic updates and ongoing optimization.
Code-First Speed
The Problem: With over two-thirds of all web traffic coming from mobile devices, speed is a core search ranking factor. Generic platforms carry excessive code bloat and redundant assets, which creates a significant technical challenge in achieving high PageSpeed Insights Scores and the underlying performance search engines require to compete in search results.
The Fix: I write custom base code—avoiding unnecessary dependencies. The code is structured for efficiency, aiming for fast load times and enhanced security.
Performance Focus
- Load Time Reduction: Optimized for Speed
- Bounce Rate Impact: Engineered for Retention
- PageSpeed Insights Scores: Targeted A+ Score
Scores are translated into clear letter grades: A+ (90-100), B/C (50-89), and F (below 50).
Disclaimer: This service is an independent provider and is not endorsed, affiliated with, or sponsored by Google, PageSpeed Insights, Core Web Vitals, Wix, or WordPress. All competitive claims are based on technical code comparisons and optimization standards.
THE EVIDENCE. Performance is Non-Negotiable.
Every site below features performance scores derived from the Google PageSpeed Insights tool. Scores are translated into clear letter grades: A+ (90-100), C (50-89), and F (below 50).
01. Hill & Hearth Landscaping
A clean, ultra-modern landing page engineered for a landscaping company. This was built to showcase gallery work and streamline quote requests—all while delivering blazingly-fast mobile load times across the US.
PageSpeed Insights Scores
02. Summit Ridge Roofing
The classic, robust layout is a strategic choice. It provides a familiar, authoritative feel that quickly informs visitors of the services offered, impresses them with high-impact visuals, and guides them to contact a sales team with the use of marketing psychology.
PageSpeed Insights Scores
A COMPLETE SOLUTION. My Services are Included.
.svg)
Code
Tailored, efficient hand-crafted code.
Design
Layouts focused purely on lead generation.
.svg)
SEO
Technical and On-Page SEO.
Hosting
Hosting and Domain Management.
.svg)
Security
Proactive threat monitoring and Layered Defense architecture.
Support
Direct access for maintenance and updates.
.svg)
Writing
Content optimized for leads and conversion.
U.S.A.
Proudly US-based and locally focused.
I handle every technical requirement and strategic element needed to turn your website into a powerful lead-generating system.
SIMPLE, TRANSPARENT PRICING. Agency Results, Without the Agency Tax.
All The Features. Zero Headaches.
💻 PREMIUM DEVELOPMENT
- ✓ Ground Up, Hand-Crafted HTML/CSS/JS
- ✓ Lead-Generating Content Strategy & Writing
- ✓ Mobile-First, Responsive Design
- ✓ Built-in One-Click Contact Forms
- ✓ No WordPress - No Page builders
⚡ SPEED & RANKING
- ✓ Performance-First Architecture & Optimization
- ✓ Complete On-Page & Technical SEO Setup
- ✓ Inherent Security Architecture
- ✓ Foundational SEO Guardianship
- ✓ Google Search Console & Technical Health Audits
🛠️ INFRASTRUCTURE & SUPPORT
- ✓ Managed Hosting & CDN
- ✓ Domain & SSL Certificate Management
- ✓ Content Updates & Edits
- ✓ Proactive Security & Regular Backups
- ✓ Priority Technical Support & Maintenance
All sites are fully hand-crafted and tailored to your business—no page builders, no WordPress, no Wix.
Landing Page
High-conversion single-page architecture built for rapid lead capture.
Custom Quote
Based on Project Scope
Digital Foundation
2-5 page custom site for established businesses with extensive services.
$349/mo
Upfront Setup: FREE
Enterprise Plus
For businesses needing 6+ pages, custom applications, or complex scope.
$499+/mo
Upfront Setup: FREE
Get Agency-Level Results for Less Upfront
The 12-month minimum contract allows me to invest heavily upfront (design, code, SEO) and offer agency results without the agency pricing. Your subscription is all-inclusive and covers your lead-generating custom website, managed hosting, and all associated features listed above while subscription is active. After your first year there is an option to renew on a flexible month to month basis or you can continue with a discounted annual term.
FREQUENTLY ASKED QUESTIONS. Straightforward Logic, Clear Answers.
💻 Do you use CMS platforms (WordPress, Wix, etc.)?
+
The CMS Compromise:
-
Performance Overhead
CMS platforms are known to be built as general-purpose systems, requiring code for countless features your business doesn't need. This inherent architectural overhead creates friction against achieving the strong PageSpeed scores that Google rewards.
-
Security Management
They require constant vigilance. Every plugin and theme update is a potential security risk that needs monitoring, patching, and updating to prevent vulnerabilities.
The Hand-Crafted Advantage:
-
Performance-First Architecture
By building with a ground-up, performance-first architecture, I implement only the code your site requires. The result is a foundation engineered for strong PageSpeed scores, optimized user experiences, and solid technical foundations for search.
-
Inherent Security
With no database, admin panel, themes, or complex plugins, the attack surface is drastically reduced. Your site is secure by design.
-
Fixed Cost & All-Inclusive Service
Your monthly subscription is your complete website solution. It includes the initial build of your hand-crafted, high-performance website and its ongoing management—covering managed hosting, security, content updates, SEO support, and more. This integrated approach ensures your lead-generating system is professionally maintained and optimized, with clear terms for any work outside the standard scope, so you can focus on your business.
💰 Why are some websites so cheap?
+
Cheap websites aren't just a waste of money—they're missed opportunities. They're typically assembled from generic templates with minimal customization, focusing on low initial cost rather than long-term performance.
The real issue isn't the price tag—it's what's sacrificed to reach it: proper SEO foundations, performance optimization, and conversion-focused design. These sites might launch quickly, but they often fail to compete where it matters: in search results, on mobile devices, and at converting visitors into customers.
Your website is your digital storefront. If it's slow, unoptimized, or built without strategy, it doesn't just look unprofessional—it costs you trust, leads, and revenue every single day.
⏱️ How long does a website take to build?
+
Most projects launch within 2–4 weeks. Landing pages and simpler sites typically take about 14 days, while more complex builds follow a tailored timeline.
After our free consultation, you'll receive a clear project roadmap. As a solo developer, I provide undivided attention to your project from discovery to launch, with transparent communication and regular updates throughout the process.
🚀 What's included in my subscription?
+
The low monthly subscription provides all the features below with zero headaches:
-
💻 PREMIUM DEVELOPMENT
- ✓ Ground Up, Hand-Crafted HTML/CSS/JS
- ✓ Lead-Generating Content Strategy & Writing
- ✓ Mobile-First, Responsive Design
- ✓ Built-in One-Click Contact Forms
- ✓ No WordPress - No Page builders
-
⚡ SPEED & RANKING
- ✓ Performance-First Architecture & Optimization
- ✓ Complete On-Page & Technical SEO Setup
- ✓ Inherent Security Architecture
- ✓ Foundational SEO Guardianship
- ✓ Google Search Console & Technical Health Audits
-
🛠️ INFRASTRUCTURE & SUPPORT
- ✓ Managed Hosting & CDN
- ✓ Domain & SSL Certificate Management
- ✓ Content Updates & Edits
- ✓ Proactive Security & Regular Backups
- ✓ Priority Technical Support & Maintenance
🔍 What is SEO and why does it matter for my business?
+
SEO (Search Engine Optimization) is how you increase the ranking of your website when potential customers search for your services. For tradesmen, this means showing up when someone searches for things like "electrician near me" or "emergency HVAC repair [your city]".
The Three Pillars of SEO:
Technical SEO
The Engine & Frame. Site speed, mobile performance, clean code. This is what makes your digital work truck actually run. These are key factors Google heavily considers when ranking websites.
On-Page SEO
The Appearance, Tools, & Equipment. Keywords, content, service listings. This is what's in your truck and how your truck looks.
Off-Page SEO
The Extra. Backlinks, social media, influencers, and reviews. This is the extra. Many decide to go without an agency for this or utilize it many months or even years down the road when they are attempting to break into a new market and need that extra mmph.
Why Technical & On-Page SEO Come First:
You wouldn't wrap a broken-down truck with company graphics. Technical SEO is getting the engine running and the tires inflated. On-Page SEO is loading it with the right tools, organizing your gear, and making sure it looks good.
- Google's Requirements: Search engines reward fast, mobile-friendly, well-structured sites
- Crawlability: Technical improvements help Google understand your business from the start
- Essential Foundation: Without a running truck loaded with tools... it'll be difficult to do your job properly
- Built Into My Process: Every site is developed with technical and on-page SEO as foundational priorities
What's Included in Every Website I Build:
Technical SEO (The Engine)
- Built to target strong PageSpeed Insights scores for performance, accessibility, and best practices
- Mobile-first responsive design
- Clean, semantic HTML structure
- Proper schema markup for local businesses
On-Page SEO (The Tools)
- Strategic keyword placement
- Optimized meta tags & headings
- Local service area targeting
- Strategic internal linking structure
Conversion Focus (The Driver)
- Clear calls-to-action
- Contact form optimization
- Trust-building elements
- Mobile-friendly contact methods
Bottom Line: I handle the engine and tools—the foundational SEO elements. Many tradesmen find that's all they need. The extra (off-page SEO) can be considered later if you want.
IT'S TIME TO START Building Your Competitive Advantage.
Click below to reveal secure contact options.
Choose Your Direct Contact Method
By contacting me directly, you consent to the collection and use of your information as described in my Privacy Policy.